diff --git a/erpnext/e_commerce/web_template/item_card_group/item_card_group.html b/erpnext/e_commerce/web_template/item_card_group/item_card_group.html
index 33d7bcc..07952f0 100644
--- a/erpnext/e_commerce/web_template/item_card_group/item_card_group.html
+++ b/erpnext/e_commerce/web_template/item_card_group/item_card_group.html
@@ -23,9 +23,9 @@
 		{%- for index in ['1', '2', '3', '4', '5', '6', '7', '8', '9', '10', '11', '12'] -%}
 		{%- set item = values['card_' + index + '_item'] -%}
 			{%- if item -%}
-				{%- set item = frappe.get_doc("Item", item) -%}
+				{%- set web_item = frappe.get_doc("Website Item", item) -%}
 				{{ item_card(
-					item, is_featured=values['card_' + index + '_featured'],
+					web_item, is_featured=values['card_' + index + '_featured'],
 					is_full_width=True, align="Center"
 				) }}
 			{%- endif -%}
diff --git a/erpnext/e_commerce/web_template/item_card_group/item_card_group.json b/erpnext/e_commerce/web_template/item_card_group/item_card_group.json
index 724c437..ad9e2a7 100644
--- a/erpnext/e_commerce/web_template/item_card_group/item_card_group.json
+++ b/erpnext/e_commerce/web_template/item_card_group/item_card_group.json
@@ -37,8 +37,8 @@
   {
    "fieldname": "card_1_item",
    "fieldtype": "Link",
-   "label": "Item",
-   "options": "Item",
+   "label": "Website Item",
+   "options": "Website Item",
    "reqd": 0
   },
   {
@@ -56,8 +56,8 @@
   {
    "fieldname": "card_2_item",
    "fieldtype": "Link",
-   "label": "Item",
-   "options": "Item",
+   "label": "Website Item",
+   "options": "Website Item",
    "reqd": 0
   },
   {
@@ -76,8 +76,8 @@
   {
    "fieldname": "card_3_item",
    "fieldtype": "Link",
-   "label": "Item",
-   "options": "Item",
+   "label": "Website Item",
+   "options": "Website Item",
    "reqd": 0
   },
   {
@@ -95,8 +95,8 @@
   {
    "fieldname": "card_4_item",
    "fieldtype": "Link",
-   "label": "Item",
-   "options": "Item",
+   "label": "Website Item",
+   "options": "Website Item",
    "reqd": 0
   },
   {
@@ -114,8 +114,8 @@
   {
    "fieldname": "card_5_item",
    "fieldtype": "Link",
-   "label": "Item",
-   "options": "Item",
+   "label": "Website Item",
+   "options": "Website Item",
    "reqd": 0
   },
   {
@@ -133,8 +133,8 @@
   {
    "fieldname": "card_6_item",
    "fieldtype": "Link",
-   "label": "Item",
-   "options": "Item",
+   "label": "Website Item",
+   "options": "Website Item",
    "reqd": 0
   },
   {
@@ -152,8 +152,8 @@
   {
    "fieldname": "card_7_item",
    "fieldtype": "Link",
-   "label": "Item",
-   "options": "Item",
+   "label": "Website Item",
+   "options": "Website Item",
    "reqd": 0
   },
   {
@@ -171,8 +171,8 @@
   {
    "fieldname": "card_8_item",
    "fieldtype": "Link",
-   "label": "Item",
-   "options": "Item",
+   "label": "Website Item",
+   "options": "Website Item",
    "reqd": 0
   },
   {
@@ -190,8 +190,8 @@
   {
    "fieldname": "card_9_item",
    "fieldtype": "Link",
-   "label": "Item",
-   "options": "Item",
+   "label": "Website Item",
+   "options": "Website Item",
    "reqd": 0
   },
   {
@@ -209,8 +209,8 @@
   {
    "fieldname": "card_10_item",
    "fieldtype": "Link",
-   "label": "Item",
-   "options": "Item",
+   "label": "Website Item",
+   "options": "Website Item",
    "reqd": 0
   },
   {
@@ -228,8 +228,8 @@
   {
    "fieldname": "card_11_item",
    "fieldtype": "Link",
-   "label": "Item",
-   "options": "Item",
+   "label": "Website Item",
+   "options": "Website Item",
    "reqd": 0
   },
   {
@@ -247,8 +247,8 @@
   {
    "fieldname": "card_12_item",
    "fieldtype": "Link",
-   "label": "Item",
-   "options": "Item",
+   "label": "Website Item",
+   "options": "Website Item",
    "reqd": 0
   },
   {
@@ -259,7 +259,7 @@
   }
  ],
  "idx": 0,
- "modified": "2021-02-24 16:05:31.242342",
+ "modified": "2021-12-21 14:44:59.821335",
  "modified_by": "Administrator",
  "module": "E-commerce",
  "name": "Item Card Group",
diff --git a/erpnext/patches.txt b/erpnext/patches.txt
index 7ef6b42..7d5486f 100644
--- a/erpnext/patches.txt
+++ b/erpnext/patches.txt
@@ -346,3 +346,4 @@
 erpnext.patches.v13_0.update_sane_transfer_against
 erpnext.patches.v12_0.add_company_link_to_einvoice_settings
 erpnext.patches.v14_0.migrate_cost_center_allocations
+erpnext.patches.v13_0.convert_to_website_item_in_item_card_group_template
diff --git a/erpnext/patches/v13_0/convert_to_website_item_in_item_card_group_template.py b/erpnext/patches/v13_0/convert_to_website_item_in_item_card_group_template.py
new file mode 100644
index 0000000..af71df6
--- /dev/null
+++ b/erpnext/patches/v13_0/convert_to_website_item_in_item_card_group_template.py
@@ -0,0 +1,58 @@
+import json
+from typing import List
+
+import frappe
+
+from erpnext.e_commerce.doctype.website_item.website_item import make_website_item
+
+
+def execute():
+    """
+        Convert all Item links to Website Item link values in
+        exisitng 'Item Card Group' Web Page Block data.
+    """
+    frappe.reload_doc("e_commerce", "web_template", "item_card_group")
+
+    blocks = frappe.db.get_all(
+        "Web Page Block",
+        filters={"web_template": "Item Card Group"},
+        fields=["parent", "web_template_values", "name"]
+    )
+
+    fields = generate_fields_to_edit()
+
+    for block in blocks:
+        web_template_value = json.loads(block.get('web_template_values'))
+
+        for field in fields:
+            item = web_template_value.get(field)
+            if not item:
+                continue
+
+            if frappe.db.exists("Website Item", {"item_code": item}):
+                website_item = frappe.db.get_value("Website Item", {"item_code": item})
+            else:
+                website_item = make_new_website_item(item, web_template_value, field)
+                continue
+
+            if website_item:
+                web_template_value[field] = website_item
+
+        frappe.db.set_value("Web Page Block", block.name, "web_template_values", json.dumps(web_template_value))
+
+def generate_fields_to_edit() -> List:
+    fields = []
+    for i in range(1, 13):
+        fields.append(f"card_{i}_item") # fields like 'card_1_item', etc.
+
+    return fields
+
+def make_new_website_item(item, web_template_value, field):
+    try:
+        doc = frappe.get_doc("Item", item)
+        web_item = make_website_item(doc) # returns [website_item.name, item_name]
+        return web_item[0]
+    except Exception:
+        title = f"{item}: Error while converting to Website Item "
+        frappe.log_error(title + "for Item Card Group Template" + "\n\n" +  frappe.get_traceback(), title=title)
+        return None