diff --git a/erpnext/selling/doctype/sales_order/sales_order.py b/erpnext/selling/doctype/sales_order/sales_order.py
index e4f1a28..a97198a 100755
--- a/erpnext/selling/doctype/sales_order/sales_order.py
+++ b/erpnext/selling/doctype/sales_order/sales_order.py
@@ -767,8 +767,11 @@
 		if target.company_address:
 			target.update(get_fetch_values("Delivery Note", "company_address", target.company_address))
 
-		# set target items names to ensure proper linking with packed_items
-		target.set_new_name()
+		# if invoked in bulk creation, validations are ignored and thus this method is nerver invoked
+		if frappe.flags.bulk_transaction:
+			# set target items names to ensure proper linking with packed_items
+			target.set_new_name()
+
 		make_packing_list(target)
 
 	def condition(doc):
diff --git a/erpnext/utilities/bulk_transaction.py b/erpnext/utilities/bulk_transaction.py
index 402c305..57c2f9d 100644
--- a/erpnext/utilities/bulk_transaction.py
+++ b/erpnext/utilities/bulk_transaction.py
@@ -141,6 +141,7 @@
 		},
 		"Purchase Receipt": {"Purchase Invoice": purchase_receipt.make_purchase_invoice},
 	}
+	frappe.flags.bulk_transaction = True
 	if to_doctype in ["Payment Entry"]:
 		obj = mapper[from_doctype][to_doctype](from_doctype, doc_name)
 	else:
@@ -149,6 +150,7 @@
 	obj.flags.ignore_validate = True
 	obj.set_title_field()
 	obj.insert(ignore_mandatory=True)
+	del frappe.flags.bulk_transaction
 
 
 def create_log(doc_name, e, from_doctype, to_doctype, status, log_date=None, restarted=0):