diff --git a/erpnext/startup/startup.js b/erpnext/startup/startup.js
index cf4b069..7c6e8a2 100644
--- a/erpnext/startup/startup.js
+++ b/erpnext/startup/startup.js
@@ -100,13 +100,13 @@
 			if (0 <= diff && diff <= 15) {
 				var expiry_string = diff==0 ? "today" : repl("in %(diff)s day(s)", { diff: diff });
 				$('header').append(repl('<div class="expiry-info"> \
-					Ahem! Your ERPNext subscription will <b>expire %(expiry_string)s</b>. \
+					Your ERPNext subscription will <b>expire %(expiry_string)s</b>. \
 					Please renew your subscription to continue using ERPNext \
 					(and remove this annoying banner). \
 				</div>', { expiry_string: expiry_string }));
 			} else if (diff < 0) {
 				$('header').append(repl('<div class="expiry-info"> \
-					Ahem! This ERPNext subscription <b>has expired</b> and should be deleted. \
+					This ERPNext subscription <b>has expired</b> and should be deleted. \
 				</div>', { expiry_string: expiry_string }));
 			}
 		}