diff --git a/erpnext/stock/doctype/stock_entry/stock_entry.py b/erpnext/stock/doctype/stock_entry/stock_entry.py
index 10f2555..62c9eb1 100644
--- a/erpnext/stock/doctype/stock_entry/stock_entry.py
+++ b/erpnext/stock/doctype/stock_entry/stock_entry.py
@@ -470,7 +470,7 @@
 			"qty": item.s_warehouse and -1*flt(item.transfer_qty) or flt(item.transfer_qty),
 			"serial_no": item.serial_no,
 			"voucher_type": self.doctype,
-			"voucher_no": item.name,
+			"voucher_no": self.name,
 			"company": self.company,
 			"allow_zero_valuation": item.allow_zero_valuation_rate,
 		})
diff --git a/erpnext/stock/stock_ledger.py b/erpnext/stock/stock_ledger.py
index b4cb8ca..e1b3730 100644
--- a/erpnext/stock/stock_ledger.py
+++ b/erpnext/stock/stock_ledger.py
@@ -548,7 +548,16 @@
 	if not allow_zero_rate and not valuation_rate and raise_error_if_no_rate \
 			and cint(erpnext.is_perpetual_inventory_enabled(company)):
 		frappe.local.message_log = []
-		frappe.throw(_("Valuation rate not found for the Item {0}, which is required to do accounting entries for {1} {2}. If the item is transacting as a zero valuation rate item in the {1}, please mention that in the {1} Item table. Otherwise, please create an incoming stock transaction for the item or mention valuation rate in the Item record, and then try submiting / cancelling this entry.")
-			.format(item_code, voucher_type, voucher_no))
+		form_link = frappe.utils.get_link_to_form("Item", item_code)
+
+		message = _("Valuation Rate for the Item {0}, is required to do accounting entries for {1} {2}.").format(form_link, voucher_type, voucher_no)
+		message += "<br><br>" + _(" Here are the options to proceed:")
+		solutions = "<li>" + _("If the item is transacting as a Zero Valuation Rate item in this entry, please enable 'Allow Zero Valuation Rate' in the {0} Item table.").format(voucher_type) + "</li>"
+		solutions += "<li>" + _("If not, you can Cancel / Submit this entry ") + _("{0}").format(frappe.bold("after")) + _(" performing either one below:") + "</li>"
+		sub_solutions = "<ul><li>" + _("Create an incoming stock transaction for the Item.") + "</li>"
+		sub_solutions += "<li>" + _("Mention Valuation Rate in the Item master.") + "</li></ul>"
+		msg = message + solutions + sub_solutions + "</li>"
+
+		frappe.throw(msg=msg, title=_("Valuation Rate Missing"))
 
 	return valuation_rate