diff --git a/erpnext/selling/report/customer_acquisition_and_loyalty/customer_acquisition_and_loyalty.py b/erpnext/selling/report/customer_acquisition_and_loyalty/customer_acquisition_and_loyalty.py
index 0ab6eda..4288b52 100644
--- a/erpnext/selling/report/customer_acquisition_and_loyalty/customer_acquisition_and_loyalty.py
+++ b/erpnext/selling/report/customer_acquisition_and_loyalty/customer_acquisition_and_loyalty.py
@@ -174,17 +174,15 @@
 		filters, as_dict=1):
 
 		key = si.territory if tree_view else si.posting_date.strftime('%Y-%m')
+		new_or_repeat = 'new' if si.customer not in customers else 'repeat'
+
 		customers_in.setdefault(key, {'new': [0, 0.0], 'repeat': [0, 0.0]})
 		revenue_condition = (filters.from_date <= si.posting_date.strftime('%Y-%m-%d'))
 
-		if not si.customer in customers:
-			customers_in[key]['new'][0] += 1
-			if revenue_condition:
-				customers_in[key]['new'][1] += si.base_grand_total
+		if revenue_condition:
+				customers_in[key][new_or_repeat][0] += 1
+				customers_in[key][new_or_repeat][1] += si.base_grand_total
+		if new_or_repeat == 'new':
 			customers.append(si.customer)
-		else:
-			customers_in[key]['repeat'][0] += 1
-			if revenue_condition:
-				customers_in[key]['repeat'][1] += si.base_grand_total
 
 	return customers_in
\ No newline at end of file