diff --git a/erpnext/accounts/doctype/subscription/subscription.json b/erpnext/accounts/doctype/subscription/subscription.json
index 8577953..902b062 100644
--- a/erpnext/accounts/doctype/subscription/subscription.json
+++ b/erpnext/accounts/doctype/subscription/subscription.json
@@ -439,7 +439,7 @@
    "allow_bulk_edit": 0, 
    "allow_on_submit": 0, 
    "bold": 0, 
-   "collapsible": 0, 
+   "collapsible": 1, 
    "columns": 0, 
    "fieldname": "notification", 
    "fieldtype": "Section Break", 
@@ -501,6 +501,38 @@
    "bold": 0, 
    "collapsible": 0, 
    "columns": 0, 
+   "depends_on": "eval: doc.notify_by_email", 
+   "description": "To add dynamic subject, use jinja tags like\n\n<div><pre><code>New {{ doc.doctype }} #{{ doc.name }}</code></pre></div>", 
+   "fieldname": "subject", 
+   "fieldtype": "Data", 
+   "hidden": 0, 
+   "ignore_user_permissions": 0, 
+   "ignore_xss_filter": 0, 
+   "in_filter": 0, 
+   "in_global_search": 0, 
+   "in_list_view": 0, 
+   "in_standard_filter": 0, 
+   "label": "Subject", 
+   "length": 0, 
+   "no_copy": 0, 
+   "permlevel": 0, 
+   "precision": "", 
+   "print_hide": 0, 
+   "print_hide_if_no_value": 0, 
+   "read_only": 0, 
+   "remember_last_selected_value": 0, 
+   "report_hide": 0, 
+   "reqd": 0, 
+   "search_index": 0, 
+   "set_only_once": 0, 
+   "unique": 0
+  }, 
+  {
+   "allow_bulk_edit": 0, 
+   "allow_on_submit": 0, 
+   "bold": 0, 
+   "collapsible": 0, 
+   "columns": 0, 
    "fieldname": "column_break_17", 
    "fieldtype": "Column Break", 
    "hidden": 0, 
@@ -593,6 +625,69 @@
    "bold": 0, 
    "collapsible": 1, 
    "columns": 0, 
+   "depends_on": "eval:doc.notify_by_email", 
+   "fieldname": "section_break_20", 
+   "fieldtype": "Section Break", 
+   "hidden": 0, 
+   "ignore_user_permissions": 0, 
+   "ignore_xss_filter": 0, 
+   "in_filter": 0, 
+   "in_global_search": 0, 
+   "in_list_view": 0, 
+   "in_standard_filter": 0, 
+   "label": "Message", 
+   "length": 0, 
+   "no_copy": 0, 
+   "permlevel": 0, 
+   "precision": "", 
+   "print_hide": 0, 
+   "print_hide_if_no_value": 0, 
+   "read_only": 0, 
+   "remember_last_selected_value": 0, 
+   "report_hide": 0, 
+   "reqd": 0, 
+   "search_index": 0, 
+   "set_only_once": 0, 
+   "unique": 0
+  }, 
+  {
+   "allow_bulk_edit": 0, 
+   "allow_on_submit": 0, 
+   "bold": 0, 
+   "collapsible": 0, 
+   "columns": 0, 
+   "default": "Please find attached {{ doc.doctype }} #{{ doc.name }}", 
+   "fieldname": "message", 
+   "fieldtype": "Text", 
+   "hidden": 0, 
+   "ignore_user_permissions": 0, 
+   "ignore_xss_filter": 0, 
+   "in_filter": 0, 
+   "in_global_search": 0, 
+   "in_list_view": 0, 
+   "in_standard_filter": 0, 
+   "label": "Message", 
+   "length": 0, 
+   "no_copy": 0, 
+   "permlevel": 0, 
+   "precision": "", 
+   "print_hide": 0, 
+   "print_hide_if_no_value": 0, 
+   "read_only": 0, 
+   "remember_last_selected_value": 0, 
+   "report_hide": 0, 
+   "reqd": 0, 
+   "search_index": 0, 
+   "set_only_once": 0, 
+   "unique": 0
+  }, 
+  {
+   "allow_bulk_edit": 0, 
+   "allow_on_submit": 0, 
+   "bold": 0, 
+   "collapsible": 1, 
+   "columns": 0, 
+   "depends_on": "eval: !doc.__islocal", 
    "fieldname": "section_break_16", 
    "fieldtype": "Section Break", 
    "hidden": 0, 
@@ -690,7 +785,7 @@
  "issingle": 0, 
  "istable": 0, 
  "max_attachments": 0, 
- "modified": "2017-09-14 12:09:38.471458", 
+ "modified": "2017-09-28 18:27:48.522098", 
  "modified_by": "Administrator", 
  "module": "Accounts", 
  "name": "Subscription", 
diff --git a/erpnext/accounts/doctype/subscription/subscription.py b/erpnext/accounts/doctype/subscription/subscription.py
index c9df7d4..b7ea96f 100644
--- a/erpnext/accounts/doctype/subscription/subscription.py
+++ b/erpnext/accounts/doctype/subscription/subscription.py
@@ -7,6 +7,7 @@
 import calendar
 from frappe import _
 from frappe.desk.form import assign_to
+from frappe.utils.jinja import validate_template
 from dateutil.relativedelta import relativedelta
 from frappe.utils.user import get_system_managers
 from frappe.utils import cstr, getdate, split_emails, add_days, today
@@ -20,6 +21,9 @@
 		self.validate_next_schedule_date()
 		self.validate_email_id()
 
+		validate_template(self.subject or "")
+		validate_template(self.message or "")
+
 	def before_submit(self):
 		self.set_next_schedule_date()
 
@@ -114,7 +118,7 @@
 		doc = make_new_document(data, schedule_date)
 		if data.notify_by_email and data.recipients:
 			print_format = data.print_format or "Standard"
-			send_notification(doc, print_format, data.recipients)
+			send_notification(doc, data, print_format=print_format)
 
 		frappe.db.commit()
 	except Exception:
@@ -174,14 +178,25 @@
 
 	return dt
 
-def send_notification(new_rv, print_format='Standard', recipients=None):
+def send_notification(new_rv, subscription_doc, print_format='Standard'):
 	"""Notify concerned persons about recurring document generation"""
 	print_format = print_format
 
-	frappe.sendmail(recipients,
-		subject=  _("New {0}: #{1}").format(new_rv.doctype, new_rv.name),
-		message = _("Please find attached {0} #{1}").format(new_rv.doctype, new_rv.name),
-		attachments = [frappe.attach_print(new_rv.doctype, new_rv.name, file_name=new_rv.name, print_format=print_format)])
+	if not subscription_doc.subject:
+		subject = _("New {0}: #{1}").format(new_rv.doctype, new_rv.name)
+	elif "{" in subscription_doc.subject:
+		subject = frappe.render_template(subscription_doc.subject, {'doc': new_rv})
+
+	if not subscription_doc.message:
+		message = _("Please find attached {0} #{1}").format(new_rv.doctype, new_rv.name)
+	elif "{" in subscription_doc.message:
+		message = frappe.render_template(subscription_doc.message, {'doc': new_rv})
+
+	attachments = [frappe.attach_print(new_rv.doctype, new_rv.name,
+		file_name=new_rv.name, print_format=print_format)]
+
+	frappe.sendmail(subscription_doc.recipients,
+		subject=subject, message=message, attachments=attachments)
 
 def notify_errors(doc, doctype, party, owner, name):
 	recipients = get_system_managers(only_name=True)