diff --git a/erpnext/stock/doctype/item/item.json b/erpnext/stock/doctype/item/item.json
index 45526a3..f4c7376 100644
--- a/erpnext/stock/doctype/item/item.json
+++ b/erpnext/stock/doctype/item/item.json
@@ -123,6 +123,7 @@
   "weightage",
   "slideshow",
   "website_image",
+  "website_image_alt",
   "thumbnail",
   "cb72",
   "website_warehouse",
@@ -1054,15 +1055,21 @@
    "fieldtype": "Data",
    "label": "Default Manufacturer Part No",
    "read_only": 1
+  },
+  {
+   "fieldname": "website_image_alt",
+   "fieldtype": "Data",
+   "label": "Image Alt Text"
   }
  ],
  "has_web_view": 1,
  "icon": "fa fa-tag",
  "idx": 2,
  "image_field": "image",
+ "index_web_pages_for_search": 1,
  "links": [],
  "max_attachments": 1,
- "modified": "2020-07-31 21:21:10.956453",
+ "modified": "2020-08-07 14:24:58.384992",
  "modified_by": "Administrator",
  "module": "Stock",
  "name": "Item",
diff --git a/erpnext/stock/doctype/item/item.py b/erpnext/stock/doctype/item/item.py
index d7b43bf..d209f48 100644
--- a/erpnext/stock/doctype/item/item.py
+++ b/erpnext/stock/doctype/item/item.py
@@ -343,7 +343,7 @@
 			if variant:
 				context.variant = frappe.get_doc("Item", variant)
 
-				for fieldname in ("website_image", "web_long_description", "description",
+				for fieldname in ("website_image", "website_image_alt", "web_long_description", "description",
 										"website_specifications"):
 					if context.variant.get(fieldname):
 						value = context.variant.get(fieldname)
diff --git a/erpnext/templates/generators/item/item_image.html b/erpnext/templates/generators/item/item_image.html
index 0dd4c35..5d46a45 100644
--- a/erpnext/templates/generators/item/item_image.html
+++ b/erpnext/templates/generators/item/item_image.html
@@ -23,7 +23,7 @@
 	})
 </script>
 {% else %}
-{{ product_image(website_image or image or 'no-image.jpg') }}
+{{ product_image(website_image or image or 'no-image.jpg', alt=website_image_alt or item_name) }}
 {% endif %}
 
 <!-- Simple image preview -->
diff --git a/erpnext/templates/includes/macros.html b/erpnext/templates/includes/macros.html
index 3c82e90..ea6b00f 100644
--- a/erpnext/templates/includes/macros.html
+++ b/erpnext/templates/includes/macros.html
@@ -7,9 +7,9 @@
 </div>
 {% endmacro %}
 
-{% macro product_image(website_image, css_class="") %}
+{% macro product_image(website_image, css_class="", alt="") %}
     <div class="border text-center rounded h-100 {{ css_class }}" style="overflow: hidden;">
-		<img itemprop="image" class="website-image h-100 w-100" src="{{ frappe.utils.quoted(website_image or 'no-image.jpg') | abs_url }}">
+		<img itemprop="image" class="website-image h-100 w-100" alt="{{ alt }}" src="{{ frappe.utils.quoted(website_image or 'no-image.jpg') | abs_url }}">
     </div>
 {% endmacro %}