diff --git a/erpnext/stock/report/stock_projected_qty/stock_projected_qty.py b/erpnext/stock/report/stock_projected_qty/stock_projected_qty.py
index cdc5507..51e3836 100644
--- a/erpnext/stock/report/stock_projected_qty/stock_projected_qty.py
+++ b/erpnext/stock/report/stock_projected_qty/stock_projected_qty.py
@@ -4,7 +4,7 @@
 from __future__ import unicode_literals
 import frappe
 from frappe import _
-from frappe.utils import flt
+from frappe.utils import flt, today
 
 def execute(filters=None):
 	filters = frappe._dict(filters or {})
@@ -19,12 +19,19 @@
 		_("Shortage Qty") + ":Float:100"]
 
 def get_data(filters):
-	item_map = {}
+	bin_list = get_bin_list(filters)
+	item_map = get_item_map(filters.get("item_code"))
 	warehouse_company = {}
 	data = []
 
-	for bin in get_bin_list(filters):
-		item = item_map.setdefault(bin.item_code, frappe.get_doc("Item", bin.item_code))
+	for bin in bin_list:
+		item = item_map.get(bin.item_code)
+
+		if not item:
+			# likely an item that has reached its end of life
+			continue
+
+		# item = item_map.setdefault(bin.item_code, get_item(bin.item_code))
 		company = warehouse_company.setdefault(bin.warehouse, frappe.db.get_value("Warehouse", bin.warehouse, "company"))
 
 		if filters.brand and filters.brand != item.brand:
@@ -62,3 +69,35 @@
 		filters=bin_filters, order_by="item_code, warehouse")
 
 	return bin_list
+
+def get_item_map(item_code):
+	"""Optimization: get only the item doc and re_order_levels table"""
+
+	condition = ""
+	if item_code:
+		condition = 'and item_code = "{0}"'.format(frappe.db.escape(item_code))
+
+	items = frappe.db.sql("""select * from `tabItem` item
+		where is_stock_item = 1
+		{condition}
+		and (end_of_life > %(today)s or end_of_life is null or end_of_life='0000-00-00')
+		and exists (select name from `tabBin` bin where bin.item_code=item.name)"""\
+		.format(condition=condition), {"today": today()}, as_dict=True)
+
+	condition = ""
+	if item_code:
+		condition = 'where parent="{0}"'.format(frappe.db.escape(item_code))
+
+	reorder_levels = frappe._dict()
+	for ir in frappe.db.sql("""select * from `tabItem Reorder` {condition}""".format(condition=condition), as_dict=1):
+		if ir.parent not in reorder_levels:
+			reorder_levels[ir.parent] = []
+
+		reorder_levels[ir.parent].append(ir)
+
+	item_map = frappe._dict()
+	for item in items:
+		item["reorder_levels"] = reorder_levels.get(item.name) or []
+		item_map[item.name] = item
+
+	return item_map