diff --git a/erpnext/selling/report/customer_acquisition_and_loyalty/customer_acquisition_and_loyalty.js b/erpnext/selling/report/customer_acquisition_and_loyalty/customer_acquisition_and_loyalty.js
index a854fa9..654614b 100644
--- a/erpnext/selling/report/customer_acquisition_and_loyalty/customer_acquisition_and_loyalty.js
+++ b/erpnext/selling/report/customer_acquisition_and_loyalty/customer_acquisition_and_loyalty.js
@@ -4,6 +4,13 @@
 frappe.query_reports["Customer Acquisition and Loyalty"] = {
 	"filters": [
 		{
+			"fieldname":"view_type",
+			"label": __("View Type"),
+			"fieldtype": "Select",
+			"default": "Time Series",
+			"options": ["Time Series", "Territory Tree"]
+		},
+		{
 			"fieldname":"company",
 			"label": __("Company"),
 			"fieldtype": "Link",
@@ -24,6 +31,13 @@
 			"fieldtype": "Date",
 			"default": frappe.defaults.get_user_default("year_end_date"),
 			"reqd": 1
-		},
-	]
-}
+		}
+	],
+	'formatter': function(value, row, column, data, default_formatter) {
+		value = default_formatter(value, row, column, data);
+		if (data && data.bold) {
+			value = value.bold();
+		}
+		return value
+	}
+}
\ No newline at end of file
diff --git a/erpnext/selling/report/customer_acquisition_and_loyalty/customer_acquisition_and_loyalty.py b/erpnext/selling/report/customer_acquisition_and_loyalty/customer_acquisition_and_loyalty.py
index aa57665..f2033f1 100644
--- a/erpnext/selling/report/customer_acquisition_and_loyalty/customer_acquisition_and_loyalty.py
+++ b/erpnext/selling/report/customer_acquisition_and_loyalty/customer_acquisition_and_loyalty.py
@@ -2,65 +2,210 @@
 # License: GNU General Public License v3. See license.txt
 
 from __future__ import unicode_literals
+import calendar
 import frappe
 from frappe import _
-from frappe.utils import getdate, cint, cstr
-import calendar
+from frappe.utils import cint, cstr
 
 def execute(filters=None):
-	# key yyyy-mm
-	new_customers_in = {}
-	repeat_customers_in = {}
-	customers = []
-	company_condition = ""
+    common_columns = [
+        {
+            'label': _('New Customers'),
+            'fieldname': 'new_customers',
+            'fieldtype': 'Int',
+            'default': 0,
+            'width': 100
+        },
+        {
+            'label': _('Repeat Customers'),
+            'fieldname': 'repeat_customers',
+            'fieldtype': 'Int',
+            'default': 0,
+            'width': 100
+        },
+        {
+            'label': _('Total'),
+            'fieldname': 'total',
+            'fieldtype': 'Int',
+            'default': 0,
+            'width': 100
+        },
+        {
+            'label': _('New Customer Revenue'),
+            'fieldname': 'new_customer_revenue',
+            'fieldtype': 'Currency',
+            'default': 0.0,
+            'width': 150
+        },
+        {
+            'label': _('Repeat Customer Revenue'),
+            'fieldname': 'repeat_customer_revenue',
+            'fieldtype': 'Currency',
+            'default': 0.0,
+            'width': 150
+        },
+        {
+            'label': _('Total Revenue'),
+            'fieldname': 'total_revenue',
+            'fieldtype': 'Currency',
+            'default': 0.0,
+            'width': 150
+        }
+    ]
+    if filters.get('view_type') == 'Territory Tree':
+        return get_data_by_territory(filters, common_columns)
+    else:
+        return get_data_by_time(filters, common_columns)
 
-	if filters.get("company"):
-		company_condition = ' and company=%(company)s'
+def get_data_by_time(filters, common_columns):
+    # key yyyy-mm
+    columns = [
+        {
+            'label': 'Year',
+            'fieldname': 'year',
+            'fieldtype': 'Data',
+            'width': 100
+        },
+        {
+            'label': 'Month',
+            'fieldname': 'month',
+            'fieldtype': 'Data',
+            'width': 100
+        },
+    ]
+    columns += common_columns
 
-	for si in frappe.db.sql("""select posting_date, customer, base_grand_total from `tabSales Invoice`
-		where docstatus=1 and posting_date <= %(to_date)s
-		{company_condition} order by posting_date""".format(company_condition=company_condition),
-		filters, as_dict=1):
+    customers_in = get_customer_stats(filters)
 
-		key = si.posting_date.strftime("%Y-%m")
-		if not si.customer in customers:
-			new_customers_in.setdefault(key, [0, 0.0])
-			new_customers_in[key][0] += 1
-			new_customers_in[key][1] += si.base_grand_total
-			customers.append(si.customer)
-		else:
-			repeat_customers_in.setdefault(key, [0, 0.0])
-			repeat_customers_in[key][0] += 1
-			repeat_customers_in[key][1] += si.base_grand_total
+    # time series
+    from_year, from_month, temp = filters.get('from_date').split('-')
+    to_year, to_month, temp = filters.get('to_date').split('-')
 
-	# time series
-	from_year, from_month, temp = filters.get("from_date").split("-")
-	to_year, to_month, temp = filters.get("to_date").split("-")
+    from_year, from_month, to_year, to_month = \
+        cint(from_year), cint(from_month), cint(to_year), cint(to_month)
 
-	from_year, from_month, to_year, to_month = \
-		cint(from_year), cint(from_month), cint(to_year), cint(to_month)
+    out = []
+    for year in range(from_year, to_year+1):
+        for month in range(from_month if year==from_year else 1, (to_month+1) if year==to_year else 13):
+            key = '{year}-{month:02d}'.format(year=year, month=month)
+            data = customers_in.get(key)
+            new = data['new'] if data else [0, 0.0]
+            repeat = data['repeat'] if data else [0, 0.0]
+            out.append({
+                'year': cstr(year),
+                'month': calendar.month_name[month],
+                'new_customers': new[0],
+                'repeat_customers': repeat[0],
+                'total': new[0] + repeat[0],
+                'new_customer_revenue': new[1],
+                'repeat_customer_revenue': repeat[1],
+                'total_revenue': new[1] + repeat[1]
+            })
+    return columns, out
 
-	out = []
-	for year in range(from_year, to_year+1):
-		for month in range(from_month if year==from_year else 1, (to_month+1) if year==to_year else 13):
-			key = "{year}-{month:02d}".format(year=year, month=month)
+def get_data_by_territory(filters, common_columns):
+    columns = [{
+        'label': 'Territory',
+        'fieldname': 'territory',
+        'fieldtype': 'Link',
+        'options': 'Territory',
+        'width': 150
+    }]
+    columns += common_columns
 
-			new = new_customers_in.get(key, [0,0.0])
-			repeat = repeat_customers_in.get(key, [0,0.0])
+    customers_in = get_customer_stats(filters, tree_view=True)
 
-			out.append([cstr(year), calendar.month_name[month],
-				new[0], repeat[0], new[0] + repeat[0],
-				new[1], repeat[1], new[1] + repeat[1]])
+    territory_dict = {}
+    for t in frappe.db.sql('''SELECT name, lft, parent_territory, is_group FROM `tabTerritory` ORDER BY lft''', as_dict=1):
+        territory_dict.update({
+            t.name: {
+                'parent': t.parent_territory,
+                'is_group': t.is_group
+            }
+        })
 
-	return [
-		_("Year") + "::100",
-		_("Month") + "::100",
-		_("New Customers") + ":Int:100",
-		_("Repeat Customers") + ":Int:100",
-		_("Total") + ":Int:100",
-		_("New Customer Revenue") + ":Currency:150",
-		_("Repeat Customer Revenue") + ":Currency:150",
-		_("Total Revenue") + ":Currency:150"
-	], out
+    depth_map = frappe._dict()
+    for name, info in territory_dict.items():
+        default = depth_map.get(info['parent']) + 1 if info['parent'] else 0
+        depth_map.setdefault(name, default)
 
+    data = []
+    for name, indent in depth_map.items():
+        condition = customers_in.get(name)
+        new = customers_in[name]['new'] if condition else [0, 0.0]
+        repeat = customers_in[name]['repeat'] if condition else [0, 0.0]
+        temp = {
+            'territory': name,
+            'indent': indent,
+            'new_customers': new[0],
+            'repeat_customers': repeat[0],
+            'total': new[0] + repeat[0],
+            'new_customer_revenue': new[1],
+            'repeat_customer_revenue': repeat[1],
+            'total_revenue': new[1] + repeat[1],
+            'bold': 0 if condition else 1
+        }
+        data.append(temp)
+    node_list = [x for x in territory_dict.keys() if territory_dict[x]['is_group'] == 0]
+    root_node = [x for x in territory_dict.keys() if territory_dict[x]['parent'] is None][0]
 
+    for node in node_list:
+        data = update_groups(node, data, root_node, territory_dict)
+
+    for group in [x for x in territory_dict.keys() if territory_dict[x]['parent'] == root_node]:
+        group_data = [x for x in data if x['territory'] == group][0]
+        root_data = [x for x in data if x['territory'] == root_node][0]
+        for key in group_data.keys():
+            if key not in ['indent', 'territory', 'bold']:
+                root_data[key] += group_data[key]
+
+    return columns, data, None, None, None, 1
+
+def update_groups(node, data, root_node, territory_dict):
+    ''' Adds values of child territories to parent node except root '''
+    parent_node = territory_dict[node]['parent']
+    if parent_node != root_node and parent_node:
+        node_data = [x for x in data if x['territory'] == node][0]
+        parent_data = [x for x in data if x['territory'] == parent_node][0]
+        for key in parent_data.keys():
+            if key not in ['indent', 'territory', 'bold']:
+                parent_data[key] += node_data[key]
+        return update_groups(parent_node, data, root_node, territory_dict)
+    else:
+        return data
+
+def get_customer_stats(filters, tree_view=False):
+    ''' Calculates number of new and repeated customers '''
+    company_condition = ''
+    if filters.get('company'):
+        company_condition = ' and company=%(company)s'
+
+    customers = []
+    customers_in = {}
+    new_customers_in = {}
+    repeat_customers_in = {}
+
+    for si in frappe.db.sql('''select territory, posting_date, customer, base_grand_total from `tabSales Invoice`
+        where docstatus=1 and posting_date <= %(to_date)s and posting_date >= %(from_date)s
+        {company_condition} order by posting_date'''.format(company_condition=company_condition),
+        filters, as_dict=1):
+        if tree_view:
+            key = si.territory
+        else:
+            key = si.posting_date.strftime('%Y-%m')
+        if not si.customer in customers:
+            new_customers_in.setdefault(key, [0, 0.0])
+            new_customers_in[key][0] += 1
+            new_customers_in[key][1] += si.base_grand_total
+            customers.append(si.customer)
+        else:
+            repeat_customers_in.setdefault(key, [0, 0.0])
+            repeat_customers_in[key][0] += 1
+            repeat_customers_in[key][1] += si.base_grand_total
+        customers_in.update({
+            key: {
+                'new': new_customers_in[key] if new_customers_in.get(key) else [0, 0.0],
+                'repeat': repeat_customers_in[key]  if repeat_customers_in.get(key) else [0, 0.0],
+            }
+        })
+    return customers_in
diff --git a/erpnext/setup/doctype/territory/territory.py b/erpnext/setup/doctype/territory/territory.py
index 095bd1c..4f2ab70 100644
--- a/erpnext/setup/doctype/territory/territory.py
+++ b/erpnext/setup/doctype/territory/territory.py
@@ -3,8 +3,6 @@
 
 from __future__ import unicode_literals
 import frappe
-
-
 from frappe.utils import flt
 from frappe import _
 
@@ -14,6 +12,9 @@
 	nsm_parent_field = 'parent_territory'
 
 	def validate(self):
+		if frappe.db.sql("SELECT COUNT(name) FROM `tabTerritory` WHERE parent IS NULL")[0][0] > 1:
+			frappe.throw('Only one Root Territory is allowed, please select a Parent Territory!')
+
 		for d in self.get('targets') or []:
 			if not flt(d.target_qty) and not flt(d.target_amount):
 				frappe.throw(_("Either target qty or target amount is mandatory"))