diff --git a/erpnext/erpnext_integrations/doctype/woocommerce_settings/woocommerce_settings.py b/erpnext/erpnext_integrations/doctype/woocommerce_settings/woocommerce_settings.py
index 1edc102..10e3071 100644
--- a/erpnext/erpnext_integrations/doctype/woocommerce_settings/woocommerce_settings.py
+++ b/erpnext/erpnext_integrations/doctype/woocommerce_settings/woocommerce_settings.py
@@ -65,7 +65,7 @@
 			if not frappe.get_value("Item Group",{"name": "WooCommerce Products"}):
 				item_group = frappe.new_doc("Item Group")
 				item_group.item_group_name = "WooCommerce Products"
-				item_group.parent_item_group = "All Item Groups"
+				item_group.parent_item_group = _("All Item Groups")
 				item_group.save()